Your Biggest New Customer Can't See Pixels
For decades we've argued that accessibility is the right thing to do. The argument just got a lot easier, because your next customer probably isn't human.
Whether you like it or not AI agents from are now browsing, comparing, and interacting on behalf of users. And here's the twist: they consume your site through the exact same accessibility tree screen readers do. Semantic HTML, proper labels, ARIA states, keyboard support, the same patterns that serve disabled users determine whether an agent can efficiently complete a checkout, fill a form, or even find your product.
In this talk we'll look at how agents actually use the web, where they fail (and why those failures map to WCAG violations), and what web development teams should do today. If you've been waiting for a business case for accessibility that lands with execs, this is it.
